These are my longer essays. 218 and counting.
The Black Box Resists Expertise
SEO, or search engine optimization, is a black box for a reason. It resists expertise. Generally speaking, a search engine is trying to do one thing: help you efficiently find what you’re searching for. When performing well, the result you’d want to see the most would be at the top of the search results page. Example: Science article Imagine I want to learn about the Mars Perseverance Rover. Let’s say that the best page on this subject is NASA’s “Mars 2020: Perseverance Rover” webpage. ...