The Black Box Resists Expertise

SEO, or search engine optimization, is a black box for a reason. It resists expertise. Generally speaking, a search engine is trying to do one thing: help you efficiently find what you’re searching for. When performing well, the result you’d want to see the most would be at the top of the search results page. Example: Science article Imagine I want to learn about the Mars Perseverance Rover. Let’s say that the best page on this subject is NASA’s “Mars 2020: Perseverance Rover” webpage. ...

October 14, 2026

What blog posts influenced your thinking the most?

What blog posts have influenced my thinking the most? Here are three. This is a response to this post. Thanks to Simon Willison and Josh Branchaud for the inspiration to write this. Learn in Public, Shawn Wang. As a self-taught programmer, I needed feedback. Getting permission to fail publicly has allowed me to harness the entire internet in my growth. The Trap of the Premature Senior, Charity Majors. Titles in software do not directly map to competency. The way you get truly great is by doing your time on multiple teams. ...

September 15, 2026